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Christo Fouche Internet Services

Pay Per Click

Pay Per Click advertising (or PPC) such as Google AdWords generates targeted traffic through search engines, and you pay for each click that your site receives.  

The main advantage of Pay Per Click over optimizing your site is that you can attain immediate, guaranteed results. You have control over where your listings appear, what they say, and where on your site visitors land. The results can be measured so that you can see exactly what does and does not work.

The key to attaining good value is unquestionably sound campaign management. Your campaign will be managed by an expert who has extensive experience in running PPC campaigns.

 The main areas of focus in our PPC campaigns are:

  • Performing keyword research to determine the most relevant and best value keywords on which to bid.
  • Setting-up your campaign in the correct structure for optimal targeting, management and measurement.
  • Managing your bids on an ongoing basis to obtain the best value and ad positions.
  • Writing a range of clear and strong text ads relevant to your keywords, products and markets.
  • Creating landing pages to maximize conversions from the traffic that your campaign generates.
  • Tracking the results and providing you with accurate and easy to understand reporting.
  • Adjusting and refining the campaign on an ongoing basis according to the results.

Google Adwords is the most popular and sophisticated PPC system. It allows for targeting by country and language, and rewards well run campaigns with better ad positions.

If you want more visitors to your website call Christo today at +27 (0)74 186 4101 or email him at christo@plettbusiness.co.za